Experts in digital commerce

Get fit for growth and unlock crazy ambition




Technical Complexity, Business Language

We help you understand the state of technology in the business, in your own language. All so you can make coolheaded decisions based on facts.

Get ready to scale

When you’re ready to grow, we jump in to help you scale beyond €200M. We've done it before. More than once. Multiple brands, multiple times.

An independent boutique consultancy for digital commerce.

We work with investors and executives of €20M+ businesses that are ready to scale.

Digital counsel & advisory services including tech due diligence

Structured operating framework built for customer experience - not the business

Technology roadmap that leads the way through transformation

Arjan Elderhorst

Investment Director at Vendis Capital

“Conway & Co created a ‘direct to consumer’ growth strategy that transformed our thinking and gave direction to the organisation.”

Conway is hired by some of the most respected names in consumer and retail

We jump in when they’re ready for change, ready for growth or when they’re handling an M&A deal.


Designed a new technology stack to power sales across direct-to-consumer and wholesale channels. How to drive growth with a new team structure, technology stack and metrics model.


Advised the investment team in the M&A process on their omnichannel growth strategy to put customers first. How to create a seamless customer journey across online and offline channels.


Defined a re-platforming strategy for migrating to a best-of-breed technology stack fit for future ambition. How to speed up with better use of development capacity and reusable components.

Technology is the growth engine of your company

Get with the program

Are you ready to unlock digital commerce growth?

Our proven methodology provides you with the discipline, skills and resource outline needed for now, near and next planning. 

Get this part right, and you can fly

Digital counsel

of former executives that know how it's done

Operating model

to deliver at the intersection of Technology, Data and Process

Technology roadmap

to turn plans into concrete actions

Allard Jacobs

Partner at Parcom Capital

“Conway & Co created an omnichannel growth strategy for HEMA that gave us and the management team new insights into how to best bring online and offline sales channels together.”

Meet the Founders

The people behind Conway & Co are former digital executives

Jons Janssens

Founder & Partner Former Chief Innovation Officer at Ace & Tate
Helping investors and CEOs to get their companies fit for digital growth by advising on technology, strategy and people.

Martin Samsa

Founder & Partner Former Chief of Engineering at Suitsupply
Helping investors and CEOs use technology to unlock crazy ambition so they can grow and scale faster.

Learn from the best in digital commerce


Want the news to come to you?

Conway’s monthly newsletter contains inspirational articles, podcasts and videos, hand-picked by co-founder Jons Janssens. 

All content is selected from the most influential people in business, including investors & executives of modern consumer brands across Europe.