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Strategy

Stop worrying about your e-commerce tech. We get your company fit for growth by putting all your digital capabilities in place.

A boutique consultancy for consumer & retail brands that seek digital success.

Strategy

Technology

Analytics

Stop worrying about your e-commerce tech. We get your company fit for growth by putting all your digital capabilities in place.

A boutique consultancy for consumer & retail brands that seek digital success.

Strategy

Technology

Analytics

brands We work with

brands We work with

Conway & Co
serves as your
‘on-demand CTO’

Conway & Co
serves as your
‘on-demand CTO’

Our focus is on winning the game called e-commerce. You can expect a proven playbook for digital success that brings business and technology strategies together.

Our focus is on winning the game called e-commerce. You can expect a proven playbook for digital success that brings business and technology strategies together.

  • "Conway & Co gave us the tools to build a commercial machine without losing the essential part; to create value in the lives of our customers."

    Maarten van huijstee

    Founder of The Loft

  • "Their expertise, workshops and reporting gave us actionable insight in how to move forward. Turning technology from a blocker into an enabler."

    Marieke Gerrits-van Mill

    CDO of Pink Gellac

  • “The engineering team rebuilt our tech stack end-to-end in five months within time and budget and with very limited business disruption.”

    Stijn Quast

    COO of Lekker Bikes

  • “The engineering team rebuilt our tech stack end-to-end in five months within time and budget and with very limited business disruption.”

    Stijn Quast

    COO of Lekker Bikes

  • "Their expertise, workshops and reporting gave us actionable insight in how to move forward. Turning technology from a blocker into an enabler."

    Marieke Gerrits-van Mill

    CDO of Pink Gellac

  • "Conway & Co gave us the tools to build a commercial machine without losing the essential part; to create value in the lives of our customers."

    Maarten van Huystee

    Founder of The Loft

  • “The engineering team rebuilt our tech stack end-to-end in five months within time and budget and with very limited business disruption.”

    Stijn Quast

    COO of Lekker Bikes

  • "Their expertise, workshops and reporting gave us actionable insight in how to move forward. Turning technology from a blocker into an enabler."

    Marieke Gerrits-van Mill

    CDO of Pink Gellac

  • "Conway & Co gave us the tools to build a commercial machine without losing the essential part; to create value in the lives of our customers."

    Maarten van Huystee

    Founder of The Loft

What we do

What we do

Solve strategic challenges like how to re-platform a technology stack, build a seamless digital experience across all channels or get data-driven insights from your software systems.

Solve strategic challenges like how to re-platform a technology stack, build a seamless digital experience across all channels or get data-driven insights from your software systems.


How we do it

How we do it

Independent advice on how to improve your operating model. We will provide you with actionable improvements across processes, technology and people to get your company fit for growth.

Provide you with independent advice on how to deliver digital success by removing technology friction, getting your digital team in place and operating for continious improvement.


Win at the game called e-commerce

Win at the game called e-commerce

Win at the game called e-commerce

The problem

The problem

Dependency on data and technology is growing. Many brands get frustrated with the complexity of technology that blocks their strategic initiatives. 

Dependency on data and technology is growing. Many brands get frustrated with the complexity of technology that blocks their strategic initiatives. 

The solution

The solution

Partner with digital experts who have done it before. We can take ownership of all the software in your company to get the digital capabilities in place so you can deliver on your ambitions.

Partner with digital experts who have done it before. We can take ownership of all the software in your company to get the digital capabilities in place so you can deliver on your ambitions.

Problems we solve

Simplify my technology stack to control cost

Technology problem

Modernise my technology stack to support growth

Technology problem

Create my digital experience to sell more

Strategy problem

Retrieve digital insights to improve performance

Analytics problem

Problems we solve

Simplify my technology stack to control cost

Technology problem

Modernise my technology stack to support growth

Technology problem

Create my digital experience to sell more

Strategy problem

Problems we solve

Simplify my technology stack to control cost

Technology problem

Modernise my technology stack to support growth

Technology problem

Create my digital experience to sell more

Strategy problem

Retrieve digital insights to improve performance

Analytics problem

As former digital executives,
we have done it before and understand your struggle.

As former digital executives,
we have done it before and understand your struggle.

For over 20 years, scaled multiple companies beyond €200M.


We now assist founders & executives in tech, data, and strategy. Our team, comprising C-level executives and operational experts, creates strategies and implements them via software engineering, UX design, data analysis, and product management.

read more

For over 20 years, scaled multiple companies beyond €200M.

We now assist founders & executives in tech, data, and strategy.

read more

Chief Digital Officer

Former Chief Digital Officer at Ace & Tate

Jons Janssens

Serial entrepreneur, investor and product strategist, on the business side of technology. Passionate about using the economic engine as a force for good.

Chief Technology Officer

Former Chief of Engineering at Suit Supply

Martin Samsa

Consumer-centric technologist and startup mentor, experienced in helping brands during turbulent periods of double-digit growth and international expansion.

Jons Janssens

Chief Technology Officer

Former Chief of Engineering at Suit Supply

Consumer-centric ....

Martin Samsa

Chief Digital Officer

Former Chief of Engineering at Suit Supply

Consumer-centric ....

Jons Janssens

Chief Digital Officer

Former Chief Digital Officer at Ace & Tate

Consumer-centric ....

Martin Samsa

Chief Digital Officer

Former Chief of Engineering at Suit Supply

Serial entrepreneur, investor and...

Jons Janssens

Chief Digital Officer

Former Chief Digital Officer at Ace & Tate

Consumer-centric technologist and startup mentor, experienced in helping brands during...

Martin Samsa

Chief Technology Officer

Former Chief of Engineering at Suit Supply

Serial entrepreneur, investor and product strategist, on the business side of technology.

Brands we've worked at

Brands we've worked at

how to start

how to start

A good first step is our discovery workshop

A good first step is our discovery workshop

This is a fast track to getting your digital capabilities in place and aligning your team on the strategic direction.


We will review your business plans, org chart and IT landscape to provide you with direct insight into what you need to move forward across strategy, people and technology.

This is a fast track to getting your digital capabilities in place and aligning your team on the strategic direction.


We will review your business plans, org chart and IT landscape to provide you with direct insight into what you need to move forward across strategy, people and technology.

In this two-day engagement, you will work directly with our founders to align your business strategy with the digital capabilities that you need.

In this two-day engagement, you will work directly with our founders to align your business strategy with the digital capabilities that you need.

our products

our products

What we offer

What we offer


Technology stack
audit

Gain a deep understanding of the technical state of your company to align your business strategy with digital capabilities


Technology stack
audit

Gain a deep understanding of the technical state of your company to align your business strategy with digital capabilities


Technology stack
audit

Gain a deep understanding of the technical state of your company to align your business strategy with digital capabilities

Digital experience
audit

Gain a deep understanding of how to elevate your experience across all channels that will increase conversion, NPS and retention

Digital experience
audit

Gain a deep understanding of how to elevate your experience across all channels that will increase conversion, NPS and retention

Digital experience
audit

Gain a deep understanding of how to elevate your experience across all channels that will increase conversion, NPS and retention

Strategic discovery workshop

Get an expert review of your business plan, technology stack and organizational chart to unblock your digital initiatives

Strategic discovery workshop

Get an expert review of your business plan, technology stack and organizational chart to unblock your digital initiatives

Strategic discovery workshop

Get an expert review of your business plan, technology stack and organizational chart to unblock your digital initiatives

Stay in the loop

Subscribe to our newsletter to learn how to build world-class digital experiences and get fit for digital growth.

Stay in the loop

Subscribe to our newsletter to learn how to build world-class digital experiences and get fit for digital growth.


Stay in the loop

Subscribe to our newsletter to learn how to build world-class digital experiences and get fit for digital growth.


Explore our content hub with insights and resources

We decode digital success in e-commerce. Providing you with a monthly update on how to build world-class digital experiences and win the e-commerce game.

Explore our content hub with insights and resources

We decode digital success in e-commerce. Providing you with a monthly update on how to build world-class digital experiences and win the e-commerce game.

Explore our content hub with insights and resources

We decode digital success in e-commerce. Providing you with a monthly update on how to build world-class digital experiences and win the e-commerce game.

Our latest insights

interview

"Too many Private Equity companies waste money on wrong technology choices"

An inteview for MENA.

digital experience

How to benchmark your Digital Experience?

Apply a holistic methodology bor evaluating your brand's digital experience.

brand radar

Conway's Brand Radar: Top 50 Dutch DTC brands 2023

Key insights from our report.


Our latest insights

interview

"Too many Private Equity companies waste money on wrong technology choices"

An inteview for MENA.

digital experience

How to benchmark your Digital Experience?

Apply a holistic methodology bor evaluating your brand's digital experience.

Brand Radar

Conway's Brand Radar: Top 50 Dutch DTC brands 2023

Key insights from our report.

Our latest insights

interview

"Too many Private Equity companies waste money on wrong technology choices"

An inteview for MENA.

digital experience

How to benchmark your Digital Experience?

Apply a holistic methodology bor evaluating your brand's digital experience.

Brand Radar

Conway's Brand Radar: Top 50 Dutch DTC brands 2023

Key insights from our report.

About us

what we do

how we work

recources

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